With thousands of different gifts and souvenirs of all kinds, this collection of shops is located near the Itako Interchange on the Kanto Higashi Highway, a 10 minute drive from Itako Station, and especially caters to motorists passing through or on their way home after a stay in our beautiful city.

Itako character merchandise, fresh produce, and a special kind of dorayaki called Niji-dora, made with locally grown flour and rice, are especially popular items. Yogurt made with locally produced milk is another favorite. Cooking demonstrations of Niji-dora can sometimes be seen in the store.